There is an interesting story on Wired about a company called Rock River Communications, which claims it has done deals with major labels so it’s podcasts can contain major label music. Wired asks:

What do you think? Could this patronage model ultimately be a good thing for artists, “podcasters,” and fans, or is it a sellout that will mostly be ignore?

My first thought when I read this was, cool, this is just what podcasting needs, a way for people to use “real” music. No more awful free music on podcasts. Then I realised that Rock River are only going to deal with major ad agencies, so small podcasters won’t get a look in. This isn’t so good.

This is a bit of a non story, as agencies like Rock River have been able to do deals like this before, in fact anyone can approach a label and license music. I guess they are just jumping on the Podcasting bandwagon and creating a bit of PR for themselves.

By the way, at Audemos we deal with podcasters big and small.

This entry was posted on Wednesday, January 3rd, 2007 at 8:18 am and is filed under Front Page, Music, Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.