Actors’ Equity Union Claims First Rights Deal for Sci Fi Podcast

February 21st, 2007

According to actors union Equity, they have agreed a rights deal for an audio version of the 70’s cult sci-fi chow Blake 7.  Equity claims this is a world first.

Equity said its ground-breaking agreement with B7 Productions would guarantee performers a share of net revenues generated from podcast downloads as well as from audio streaming via the internet, and subsequent CD sales.

Equity assistant general secretary Andy Prodger said the deal—which will allow the podcasts, recorded in December and due to go online in April—represented an “important first step in establishing the rights of members in this developing market”.

Via Podcasting News

Another potential way of getting podcasts into peoples ears

February 20th, 2007

Engadget Mobile has a story about Sony Ericsson and M-Buzz setting up music kiosks.

Rumor has it that the joint venture’s latest foray involves something mysteriously referred to as a “music kiosk” — presumably a public, standalone box of some sort that blasts appropriately-equipped phones with tunes for a fee.

Wouldn’t it be great to turn up at an airport and be able to load your phone/iPod/MP3 player up with new music, films, travel guides and other podcasts.

Client Testimonial - Karen Towns - Communications Project Officer - South Downs Joint Committee

February 19th, 2007

For our Rangers View podcasts

Audemos are a professional and creative team with a real passion for sound. They help you understand the potential power of podcasting

Client Testimonial - May Lam - Work Directions

February 19th, 2007

For our Work Directions Podcasts

We engaged Audemos to interview long term unemployed welfare to work clients who are now working. Audemos proved to be experienced and empathetic interviewers and made the interviews enjoyable for people who were in some cases nervous and unsure what to expect. Working with patience and professionalism in sometimes challenging sound recording environments, Audemos produced in tight timeframes six skillfully edited podcasts that honoured each our clients’ unique voices and life stories.

100 word stories Podcast

February 15th, 2007

Short, funny and the ones I listened to were well produced.

Commonly known as the Drabble, 100 word stories are an extremely brief form of flash-fiction. My obsessive-compulsive nature forces me to write them, record them, and then publish them here for all the world to enjoy or ridicule. Recently, other talented and tortured writers have joined me in my quest to combine brevity with what we hope is wit.

Every Saturday, a new Weekly Challenge will be posted. I’ll offer up a topic or theme which you will use as the inspiration to write and record your own 100 word story. Then, send them to me via email so I can include them in a podcasted collection for all to enjoy.

This is a great use of Podcasting with a hint of user generated content thrown in.

Business Week Calls Podcasting “The Next Big Ad Medium”

February 14th, 2007

Podcasting News has this little nugget of a story.

Business Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium.

According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 million last year.

Let’s hope it’s quality rather than quantity. Podcasting is great for the right brand or product, but it’s not a perfect fit for all. There are a lot of companies out there happy to tell people that podcasts are for everyone and can be used to sell anything.

Give Audemos a call or email, and we’ll listen to your needs and your ideas. We’ll give you our honest and expert opinions, and not just because we want you as a client, but because we love creating cool shows.

Podcasting to Generate $400 Mil. in Ads by 2011

February 13th, 2007
“Despite the small base of users, podcasting represents an attractive medium, given its targeting, its low cost and its obsessive/passionate user base, says the report. “These people constitute an excellent media target,” Belcher said. “It’s a self-selecting medium. These people are into it, and they’re really into it.”

The story goes on to say that Google will soon offer an audio version of Ad Sense for podcasts - offering small and big advertisers an easy way to traffic their ads into any number of podcasts. They already offer a service this for normal radio, after the purchase of Dmarc for $102 million last year.

Read the whole story at Media Week.

12 Podcasts for the Creative Class

February 9th, 2007

Fast Company have a list of 12 podcasts for creative types.  They cover history podcasts from Professors Beth Harris and Steven Zucker at smARThistory, science stuff from ROM Media and one of my personal favorites, the Havard Business Review Ideacast.

The creative class — the nebulous, but much bally-hooed, demographic made up of knowledge workers, intellectuals, and artists — constitutes an increasing portion of the American workforce. Social scientist Richard Florida, who gave the group its moniker, sees the rise of the creative class as a powerful force that is shaping the economies of post-industrial cities.

Read and hear more here.

The Machine is Us/ing Us

February 8th, 2007

Found on The Long Tail.

Great video charting the social/web 2.0/long tail (whatever you wish to call it) movement that is changing the way we consume everything.

Update:

Just found a web 2.0 version of this video via Logic+Emotion that allows you to comment live whilst the video is playing.

The End of Knowledge Hoarding

February 7th, 2007

The Logic+Emotion blog has a piece on knowledge hoarding.

Knowledge hoarding is when someone knows something but is either unwilling to share what they know—or at least disclose the source of their knowledge.  In other words, knowledge hoarding is the absence of the word how.

We’re currently working on some knowledge sharing projects that are based around a completely different business model to the traditional production one.  Audemos Enable uses a combination of the clients knowledge and our expertise.   Audemos Enable allows our clients to create great content, that is editorially smart and beautifully produced, without them having to become radio producers.

So, the client writes and records and Audemos do the post production, publishing and reporting.

We feel this is going to give clients much greater ownership of their podcasts.

Read more about Enable.

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