“Despite the small base of users, podcasting represents an attractive medium, given its targeting, its low cost and its obsessive/passionate user base, says the report. “These people constitute an excellent media target,” Belcher said. “It’s a self-selecting medium. These people are into it, and they’re really into it.”

The story goes on to say that Google will soon offer an audio version of Ad Sense for podcasts - offering small and big advertisers an easy way to traffic their ads into any number of podcasts. They already offer a service this for normal radio, after the purchase of Dmarc for $102 million last year.

Read the whole story at Media Week.

This entry was posted on Tuesday, February 13th, 2007 at 5:19 pm and is filed under Podcasting, Radio, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.