Interesting piece on the podcasting boom, Odeo’s demise and Apples success in claiming over half the podcast directory users almost overnight.

I think it’s great that Apple made it so easy for so many people to link up with new niche content.  I have to say that a lot of the podcasting content is rubbish, but that’s because it’s so easy for anyone to do the tech stuff.  That doesn’t mean everyone is a great story teller or that everyone even has a story to tell.  For Audemos, podcasting is a great way to deliver content.  Doesn’t mean we will stop making great radio shows for traditional radio stations or sonic branding for organisations that understand the power of sound.  But, podcasting allows us to create a series or channel and offer that to the world, and in days of old, like 3 years ago, we would have had to go through a long commissioning process chasing maybe a few time slots.

PODCASTING: Battle over — and Apple won - Valleywag

This entry was posted on Saturday, April 21st, 2007 at 1:08 pm and is filed under Podcasting, Radio, Sound. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.