Apple have just updated their Pro website with some nice articles on integrating sound to create more dynamic journalism.

There’s loads of technical advice and info on essential equipment and some stories from journalists who use sound in some pretty cool ways.

“Audio can really make you feel like you’re there” says Nhat Meyer, a photojournalist who creates audio slideshows (a mixture of still photos with ambient sound and audio interviews) for the award-winning Mercury News in San Jose, California. “It can be as simple as natural or ambient sound, or it can be informative, through interviews. It definitely provides a multidimensional view of an event.” A great example is Meyer’s audio slideshow depicting the record-breaking 715th home run by the San Francisco Giants Barry Bonds. “You can hear the crack of the bat” exclaims Meyer.

If you’d like to talk to Audemos about creating your own sound enhanced media, email or call for a free consultation.

Whilst Evan Williams has been busy Twittering, his other project Odeo has been up for sale. Today, Evan’s much loved podcasting site Odeo was acquired by SonicMountain.

A critical aspect of the transaction was the commitment by SonicMountain to retain the integrity and spirit of the Odeo community, says Evan Williams, CEO of Obvious Corporation. During the selection and due-diligence process it was important that the buyer be committed to Odeo’s growth and improvement.

Evan Williams will be acting in an advisory capacity during and post transition.

Podcasting News

Great selection of podcasts from Amazon.com

Podcasting News - Amazon Launches Podcast Network

40 seconds of advertising on a 90 second podcast isn’t going to engage MTV’s switched on audience.
Podcasting News - MTV Video Podcast Almost 50% Advertising

Do you need to be an omnivore to consume or listen to podcasts?

Podcasting News

What about the first step, which is surely editorial, a story to tell and some talent.

If you have some talent or a cool story but don’t want to get bogged down in the geeky stuff, get in touch for a free consultation.

Podcasting on Apple OSX

That was the headline on one of the stories in the Guardian this week, and it came on the day the radio industry celebrated the best of the best at the annual Sony Awards.

On a poll commissioned by Sony and carried out by ICM it seems the industry has underestimated how many people are listening to audio and radio content on devices other than radios. Here’s some of the key figures:

Three in 10 people listen to radio via the internet
More than four in 10 listen via digital TV
One in five listens on an MP3 or other digital music player
One in eight listens via a mobile phone with a built-in tuner, rising to one in three among 18 to 24-year-olds, a far higher proportion than any other age group

What does that mean to you if your thinking of podcasting or creating some time-shifted content?

It means more and more people are listening using iPod type devices or mobile phones. These devices are hungry for content. The owners of these devices are getting more used to the technology and the ability to create their own radio schedule, something that has big implications for traditional radio. It means that if you have cool, compelling, useful, interesting content, there is a way to get that content to a whole load of listeners.

For a free consultation, call Audemos on +44 (0) 208 144 7597

Audemos recently signed a 12 month contract with Jack Brand Marketing to support them with music and sound production for the international beer brand Heineken.

Jack Brand creates and distributes content for different brands ranging from Haymarket Publishing through to Heineken and V2 records.

“It’s great to have Audemos working closely with Jack Brand as our business develops. With new clients coming on board it’s essential that we have the kind of professional skills they offer at hand so that we can respond to our clients requirements”

John Hazell, Jack Brands Commercial Director.