The guys behind Diggnation, The totally rad show and other tech/geek video podcasts have raised another $8 million, on top of the $1 million raised last year.

I love Diggnation, even though I wouldn’t class myself as a proper geek. It’s well produced, in fact it’s better than a lot of traditional content on TV. Here’s why they called the company Revision3:

The company calls itself Revision3 because they think that television is moving into its third stage:

• Revision 1: Cable, adding general interest channels, catering to “most common denominator.”
• Revision 2: PC-based Internet video, indy films, no business model, no loyalty, no audience
• Revision 3: TV and Internet converge. iPods, Tivo, mobile, broadband enable mass, loyal audience to shift to ondemand, niche content. Advertising follows them.

Via Podcasting News

“Long gone are the days when search engine optimization (SEO) was enough to drive a flood of traffic to your website. While most old school marketers are still trying to figure out the pesky nuances of the latest “Google dance”, younger and savvier webmasters understand that we’re now serving two masters: SEO has become the evil twin - and SMO (social media optimization), his shiny happy sibling.”

Found at copywriting.com

The Diffusion Group reports that, based on their latest research, 11% of adult broadband users (some 12 million US consumers) listen to podcasts at least once per month. They also predict that the podcast audience will more than double in the next five years, to 24% of broadband users (38.5 million Americans) by 2012.

The story goes on to say that the expansion is being held back by 2 key factors, perception of complexity and lack of awareness of the wealth of content available.

Here’s some other key findings:

• Among those that listen to podcasts at least once per month, 68% use a portable device while 49% listen to them on a PC (an interesting insight given that many define podcasting as only a portable medium);
• On average, users listen to 5.4 podcasts per month on a portable device and 4.7 on a PC;
• On average, those who subscribe to podcast services are signed up for 4.1 different feeds; and
• 70% of users rely on iTunes to access podcasts.

Get the rest of the story at podcastingnews.com