eMarketer says a number of factors are driving growth of the podcast user base:

• Greater ease of consumption for podcast content
• Growing awareness of podcasting
• Terrestrial radio’s use and promotion of podcasting
• Increased penetration of portable players
• The evolution of smart phones and proliferation of affordable mobile data plans

I wonder if podcasts will even be called podcasts in two years time.

Check the full report here.

This entry was posted on Tuesday, February 5th, 2008 at 12:12 pm and is filed under Business, Front Page, Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.