Audemos have created bespoke sonic branding for the  ‘Future Now project’, a  Team within BBC Training and Development . Future Now are the BBC’s multiplatform training specialists and wanted branding for use across all their in house video and audio production.

Audemos were asked to create a sound that reflected the philosophy of Future Now. Creatively the brief was challenging, as it was necessary to work within the existing guidelines of the Training and development branding but the BBC team were encouraged to share ideas through the branding process, demanding something that was futuristic - but not technological, inclusive - but not patronising.

The finished results can be heard here: BBC Future Now Intro