“Long gone are the days when search engine optimization (SEO) was enough to drive a flood of traffic to your website. While most old school marketers are still trying to figure out the pesky nuances of the latest “Google dance”, younger and savvier webmasters understand that we’re now serving two masters: SEO has become the evil twin - and SMO (social media optimization), his shiny happy sibling.”

Found at copywriting.com

The Logic+Emotion blog has a piece on knowledge hoarding.

Knowledge hoarding is when someone knows something but is either unwilling to share what they know—or at least disclose the source of their knowledge.  In other words, knowledge hoarding is the absence of the word how.

We’re currently working on some knowledge sharing projects that are based around a completely different business model to the traditional production one.  Audemos Enable uses a combination of the clients knowledge and our expertise.   Audemos Enable allows our clients to create great content, that is editorially smart and beautifully produced, without them having to become radio producers.

So, the client writes and records and Audemos do the post production, publishing and reporting.

We feel this is going to give clients much greater ownership of their podcasts.

Read more about Enable.