The End of Knowledge Hoarding

February 7th, 2007

The Logic+Emotion blog has a piece on knowledge hoarding.

Knowledge hoarding is when someone knows something but is either unwilling to share what they know—or at least disclose the source of their knowledge.  In other words, knowledge hoarding is the absence of the word how.

We’re currently working on some knowledge sharing projects that are based around a completely different business model to the traditional production one.  Audemos Enable uses a combination of the clients knowledge and our expertise.   Audemos Enable allows our clients to create great content, that is editorially smart and beautifully produced, without them having to become radio producers.

So, the client writes and records and Audemos do the post production, publishing and reporting.

We feel this is going to give clients much greater ownership of their podcasts.

Read more about Enable.

Podcasting is at its best when you can close your eyes and you can see the story while you listen

February 5th, 2007

The Apple Pro site has a feature on podcasting.

 All hardcore fans dream of meeting their musical heroes. “What is more beautiful than being able to listen to the behind-the-scenes workings of your favorite artist?” asks Joseph Vella. “Or listening to your favorite artist talking about what they do, learning about another side of that artist?” For Vella, not much.

Vella has travelled the world to interview legends like Brian Wilson, McCoy Tyner, Pat Metheny, Yo-Yo Ma, and Chick Corea for major record labels and music publications.  He talks about his journey from fan to journalist and now to podcaster.  He also talks about his use of GarageBand to create podcasts.  This is a very informative interview that talks a lot about quality and passion in sound, and sums up the Audemos ethos.

Audemos Discovery

January 25th, 2007

We recently inked a major deal with Discovery Home & Health – we can’t give you detailed information right now but we’ll tell you more over the coming months…watch this space!!

Worlds worst sound?

January 24th, 2007

A year long study to identify the worst sound in the world has thrown up some interesting results. At number one is the sound of vomiting followed at number two by the high pitched wailing of microphone feedback.

The study, set up by Trevor Cox, a professor of acoustic engineering at Salford University, sought opinions on 34 sounds in the hope of learning what makes certain noises so objectionable.

The subject of sound preference, likes and dislikes is fascinating and informs much of our work at Audemos. We think very carefully about the sounds, music and voices we use, and the reactions to those choices.

Find out more about the research here

How to enhance your podcasts: A guide to pdf’s

January 23rd, 2007

The DIY blog Make has a cool guide to pdf’s in podcasts. Make and magazines like Fader and Craft are using pdf and podcasting technology to send cool stuff to their subscribers via iTunes. Craft have sent out sewing and jewelry patterns, stencils and some great origami. Fader use hot links in each page to take you to extra information and adverts.

There’s a list of other pdf podcasts on the Make blog, so go check em out.

Music in Podcasts

January 3rd, 2007

There is an interesting story on Wired about a company called Rock River Communications, which claims it has done deals with major labels so it’s podcasts can contain major label music. Wired asks:

What do you think? Could this patronage model ultimately be a good thing for artists, “podcasters,” and fans, or is it a sellout that will mostly be ignore?

My first thought when I read this was, cool, this is just what podcasting needs, a way for people to use “real” music. No more awful free music on podcasts. Then I realised that Rock River are only going to deal with major ad agencies, so small podcasters won’t get a look in. This isn’t so good.

This is a bit of a non story, as agencies like Rock River have been able to do deals like this before, in fact anyone can approach a label and license music. I guess they are just jumping on the Podcasting bandwagon and creating a bit of PR for themselves.

By the way, at Audemos we deal with podcasters big and small.

Digg our podcasts

December 19th, 2006

digg now does podcasts. Feel free to digg ours.

Pluggd in

December 19th, 2006

Pluggd has been around since the start of 2006. It was just another aggregator of podcasts, albeit a pretty one, and there are some pretty ugly podcast directories out there.

But pluggd now has a great new feature that enables users to search for words in podcasts. It’s still in beta, but you can watch a great demo here.
Wired have a great in depth write up, but one of the quotes rings true at Audemos:

Pluggd co-founder and CEO Alex Castro admitted that quality of production affects the indexing mechanism’s accuracy. For instance, if Pluggd were able to identify 90 percent of the words in a file with high-production values, that recognition rate would drop to around 65 percent with a cellphone-quality version of the same audio.

Another reason to improve the quality of your podcasts.

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