Russell Davies writes about Penguin being at the forefront of innovative branding.

You could make a convincing case that Penguin are the smartest branding/product business around at the moment. (And that they’re have had the longest history of doing so, they’ve been innovating since 1935)

I have listened to quite a few of Penguins Podcasts, and have to admit they are pretty good, sound wise and editorially. It’s great to see a brand take on board new broadcasting stuff like podcasting, and use it in an interesting and engaging way.
Read Russells post.

Just stumbled across a post on Open Culture. One of their missions is to explore the best of contemporary intellectual life. They write loads of stuff about online media, and have created a great round up of cultural podcasts.

Some of our favorites are on the list including the Media Podcast from Guardian Unlimited.