The guys behind Diggnation, The totally rad show and other tech/geek video podcasts have raised another $8 million, on top of the $1 million raised last year.

I love Diggnation, even though I wouldn’t class myself as a proper geek. It’s well produced, in fact it’s better than a lot of traditional content on TV. Here’s why they called the company Revision3:

The company calls itself Revision3 because they think that television is moving into its third stage:

• Revision 1: Cable, adding general interest channels, catering to “most common denominator.”
• Revision 2: PC-based Internet video, indy films, no business model, no loyalty, no audience
• Revision 3: TV and Internet converge. iPods, Tivo, mobile, broadband enable mass, loyal audience to shift to ondemand, niche content. Advertising follows them.

Via Podcasting News

“Long gone are the days when search engine optimization (SEO) was enough to drive a flood of traffic to your website. While most old school marketers are still trying to figure out the pesky nuances of the latest “Google dance”, younger and savvier webmasters understand that we’re now serving two masters: SEO has become the evil twin - and SMO (social media optimization), his shiny happy sibling.”

Found at copywriting.com

Whilst Evan Williams has been busy Twittering, his other project Odeo has been up for sale. Today, Evan’s much loved podcasting site Odeo was acquired by SonicMountain.

A critical aspect of the transaction was the commitment by SonicMountain to retain the integrity and spirit of the Odeo community, says Evan Williams, CEO of Obvious Corporation. During the selection and due-diligence process it was important that the buyer be committed to Odeo’s growth and improvement.

Evan Williams will be acting in an advisory capacity during and post transition.

Podcasting News

40 seconds of advertising on a 90 second podcast isn’t going to engage MTV’s switched on audience.
Podcasting News - MTV Video Podcast Almost 50% Advertising

Do you need to be an omnivore to consume or listen to podcasts?

Podcasting News

Audemos are very pleased to have been invited to take part in the Digital Integration Conference on the 6th of June. Simon Smith will be fielding questions from leaders in the marketing world on topics like:

Making money out of on-line marketing services
Integrating digital strategies
Online marketing – turning visitors into customers
Valuing digital assets – what your business may be worth?

Other speakers include Daniel Robb from Google, Daniele Fiandaca from Profero and Andrew Walmsley from i-level.

Tickets are still available via the Digital Integration Conference website.

Found on The Long Tail.

Great video charting the social/web 2.0/long tail (whatever you wish to call it) movement that is changing the way we consume everything.

Update:

Just found a web 2.0 version of this video via Logic+Emotion that allows you to comment live whilst the video is playing.